Events

Apple's 'Multi-Touch' trademark denied in the USA

28.09.2011

Apple has been denied an appeal for the "Multi-Touch" trademark because the term has been viewed as too broadly descriptive.

Apple filed for the trademark on January 9, 2007, the day the original iPhone was unveiled. The company quickly took its campaign for the trademark overseas, even as analysts foresaw the creation of a "mega-platform" around the new technology.

The examining attorney at the USPTO denied the original application on the basis that the proposed mark is "merely descriptive of applicant's goods." Apple then submitted an amendment arguing that the multi-touch term had "acquired distinctiveness." But, the examiner disagreed with the characterization and stuck to the initial ruling.

66447722MultiTouchTrademark1.pdf


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