Apple's 'Multi-Touch' trademark denied in the USA


Apple has been denied an appeal for the "Multi-Touch" trademark because the term has been viewed as too broadly descriptive.

Apple filed for the trademark on January 9, 2007, the day the original iPhone was unveiled. The company quickly took its campaign for the trademark overseas, even as analysts foresaw the creation of a "mega-platform" around the new technology.

The examining attorney at the USPTO denied the original application on the basis that the proposed mark is "merely descriptive of applicant's goods." Apple then submitted an amendment arguing that the multi-touch term had "acquired distinctiveness." But, the examiner disagreed with the characterization and stuck to the initial ruling.





Kantoor Gent
Pauline Van Pottelsberghelaan 24 
B-9051 Sint-Denijs-Westrem | België

Kantoor Brussel 
Researchdreef 12 
B-1070 Brussel | België


T: + 32 9 230 83 38 
F: + 32 9 230 12 82